TU Question 2082

 

TRIBHUVAN UNIVERSITY

2082 (Regular)

B.B.S. 4 Yrs. Prog. II Year \ MGMT                               Full Marks: 100

Business Communication (205)                                    Time: 3 hrs.

 

Candidates are required to give their answers in their own words as far as practicable.

The figures in the margin indicate full marks.

Attempt ALL the questions.

Group ‘A’

1.      Rewrite the following paragraph, supplying the appropriate words or phrases, to complete a brief summary of August Strindberg’s one-act play “The Stronger”      5

 

Dressed in winter clothes, MME. X enters a lady’s café carrying a Japanese basket on her arm. She meets MLLE. Y, her husband’s girlfriend, over there. MME. X greets her and then makes …… her because she is alone there on Christmas Eve. To make Miss Y ……. MME. X shows gifts she has bought for her family. She reveals that MLLE.Y., whose name is Amelie, was her erstwhile friend. She made her husband Bob, to be friendly with Amelie. Later, they fell in love. When MMLE.Y and Bob were in love, Miss Y used to offer him tulips. In fact, MME, X …… tulips, but to please Bob, she has bought a pair of tulip embroidered slippers on Christmas Eve for him. MME. X says that Miss Y had destroyed her life. Due to MLLE. Y, she has to like everything MMLE, Y likes only to ………. her husband. She has to change herself a lot to be similar to MLLE. Y. MME. X expresses that Miss Y has eaten her like a worm from within. However, she says that Bob doesn’t love Amelie anymore. She invites her to come home to see their love. At last, she says that she has everything, but MLLE.Y has nothing. She can’t keep a man’s love with tulips and thanks, she is going home to love husband.

2. Siddhicharan Shrestha inspires people to move ahead with the promising Nepal in his poem “New Nepal.” Do you agree with his optimistic vision?  5

 

3. Alfred North Whitehead, in “Religion and Science”, explains how science and religion are related. To what extent do you agree with his views?  5

 

4. Virginia Woolf, in her essay “Professions for Women,” describes two hazards all women who aspire to professional life must overcome: their tendency to sacrifice their own interests to those of others and their reluctance to challenge conservative male attitudes. Do you agree with Woolf’s argument? How do you think men feel today about women entering what used to be primarily male professions? Does your observation or experience contradict what Woolf says about men’s attitude? 10

Or

Point out the skills of an excellent sales representative with reference to Phineas T. Barnum’s famous lecture “Advertise Your Business.” Also, examine how some of these skills have been employed in any interesting advertisement you have watched, read, or seen.

 

5. What practices would Brigid Brophy like to see outlawed in England in “The Rights of Animals”? Why? What would you like to see outlawed in Nepal? Answer with reasons.  10

Or

 Why does Phil’s wife maneuver the non-verbal cues not to let her true feelings about her late husband show on her face as the company president appreciates Phil’s workaholism? Drawing from the text as well as your own experience also sheds light on the importance of non-verbal cues in business dealings.

6.      Modeling on R. Scholes, N.R. Comely, and G.l. Ulmer’s “Light My Lucky,” a commentary on an advertisement of the ‘Lucky Strike’ cigarette, write a commentary on any popular advertisement highlighting what makes the ad click with the target consumers.  15

7.      Define the following business terminologies or phrases. 1×5=5

a.      Context b. Stereotyping c. Downward flow of communication

d.       d.Visual aids e. Press release

8.      Rewrite the following sentences, choosing the best alternative. 1×5=5

a.      …………… is not related to a collaborative communication technique.

i.        Offering constructive feedback ii. Sharing responsibility

iii. Handling conflict prudently iv. Avoiding open communication

b.      ………….. covers channels like email, telephone call, online chat, social media post, website, blog, webinar, video conferencing, radio\ TV reports, etc.

i.                    Verbal communication ii. Non-verbal communication

ii.                   Electronic communication iv. Oral communication

c.       ……………. Is the one you submit to others without their request for proposal.

i.                    A solicited proposal ii. An informal proposal

iii. An unsolicited proposal iv. An internal proposal

d.      We prefer email because……

i.                    We can make lengthy communication ii. We are already living in the digital era

iii. It increases the quicker access, and it reaches a large number of readers at once

iv. It is safer

e.      ……. Is a brief, non-technical statement of the plan at the beginning of a business plan.

i. An executive summary  ii. A miniplan

iii. A business plan  iv. A report

9.      What are the advantages of having effective interpersonal communication skills? 6

10.  Assume that you work for the human resources department of a large company, which is trying to cut down its paper use. Write an email to the employees encouraging them to submit their ideas for reducing paper use. Also, assure them that they will be rewarded with cash prizes for their ideas.  8

11.  Suppose you are giving an oral presentation on the topic “Digital Marketing.” Prepare an outline for your presentation, including your claim, at least three broader categories, and their sub-categories to support your argument.  8

12  Read the given case and answer the following questions. 2×9=18

The section head of the customer relations office at Saipal Company has decided to send inspirational quotes to his employees repeatedly throughout the day to keep them motivated. He was inspired by a workshop he had attended earlier on the same theme. To maintain good customer relations, employees are expected to promptly respond to customers’ queries and address their complaints via email, phone, and social media. This should be very stressful, given that currently the number of complaints has exponently increased due to the recent unrest in the country. Though Tilak has a great record of meeting deadlines, he has also been greatly affected by this situation because he is unable to keep up with an unprecedented increase in customer inquiries and complaints. The inbox is constantly full, the phone keeps ringing, and social media notifications keep on popping. Tilak and his colleagues, after consulting the section head, have decided to follow a more organized and strategic approach in finishing their work. Each hour, they will respond to the 5 earliest emails, 5 phone calls, and 10 social media feeds. The employees are hugely relieved by this decision because they usually receive only customers’ emails in their inboxes, and no filtration is required. However, the manager’s new approach to motivate the employees has led them to be more stressed than relieved. They start receiving so many inspirational emails from him throughout the day that they have to sift through their inbox to find customers' emails, which affects their working pace. Added to that, the company fails to pay its interest bills as frequently, leading to slow connection with nonstop customers’ complaints for delayed responses. Tilak can’t bear with this anymore and explodes at the weekly staff meeting,g threatening to resign unless the situation is alleviated.

Answer the following questions:

a)       What led to communication failure in this case? Who is primarily responsible for it? Explain in detail.

b)      If you were the section head, how would you achieve your goal of motivating employees without disrupting their routine work? Discuss